Generosity as a business model
Good guys often finish first.
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I’ve taken courses.
Joined masterminds.
Hired coaches.
I’m an online course super-consumer (some might say I have a problem).
And each time I learn, my goal is to learn one thing that might be a game changer for me.
Today, I’m going to teach you that one lesson and how it’s already landed $15K in my bank (and fast) with more cash on the way …
And this matters right now as schools close out one budget and open a new one soon.
Steal like an artist
I was on a call with Justin Baeder.
We were talking business. And about half-way through catching him up with my Ruckus Maker status Justin cut me off and said, “You should hire Ron. He helped me unlock the next level.”
And so I did.
Because when someone further ahead of you tells you to do something.
You do it.
Well, only if you admire them.
So I reached out to Ron.
Hadn’t read an email or social post from him in my life.
And I wrote him a check for multiple thousands of dollars.
It was on.
I learned a lot from him.
How to do a successful digital launch (that I taught my friend Mitch become a bestseller).
How to sell in a non-sleazy way (and make more money).
How to write different kinds of content (that people actually paid attention too).
But one of the greatest lessons I learned from Ron, he didn’t even explicitly teach.
He modeled it.
Generosity as a business model
Ron (like any good businessman) had a good better best offer.
I eventually went through all three of his offers.
But the thing that set Ron apart from others …
He allowed me to put what I already invested with him toward the next offer.
And by doing so, created a win-win situation.
This was a HUGE for me. Never experienced it before. And I probably spent 10x as much with Ron than I would have if he didn’t use this model.
Here’s how it looks in my world …
I have a private online community for principals.
It’s called The Ruckus Maker Club. It costs $1000 a year.
So this summer I thought about who added the most value in our community.
I wrote them a simple message. Something like:
INSERT PICTURE
And most people said “YES, I want to hear more.”
On the call I l explained they could take that $1000 they already invested in The Ruckus Maker Club and put that toward a membership in the The Ruckus Maker Mastermind.
$3500 - $1000 = $2500.
A super deal.
An easy sale.
Money in the bank.
Why generosity works
This works because it honors the work you’ve already done with someone while still maintaining the value and integrity of your other offer.
And it’s not a deal that everyone gets out their IRL or on the internet.
In Category Design, we talk about superconsumers.
These are our raving fans.
And it’s our job to figure out ways we can serve them at a higher level.
By creating these win-win scenarios …
The good will extends for years to come.
I wouldn’t be surprised if these Ruckus Makers stayed in the mastermind for years to come.
So that’s the lesson:
Count the current ways people spend money on your current offer as deposits into a future offer.
Keep Making a Ruckus,
Danny
PS … leave a comment on this post or email me. It’s encouraging to me and other Players out there.
